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Research reports

Qualitative research into attitudes of people who grow their own vegetables prepared for Ciba-Geigy (UK) Ltd.

Ciba-Geigy (U.K) Limited have noted the tremendousincrease in the number of people growing their own vegetables,and the consequent effect on sales of seeds, plants, gardenchemicals and auxiliary products. It was decided that somebasic research into...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research into attitudes of people who grow their own vegetables prepared for Ciba-Geigy (UK) Ltd. . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-of-people-who-grow-their-own-vegetables-prepared-for-ciba-geigy-uk-ltd-


Research papers

The use of management information in media advertising

The paper sets out to examine the function of advertising for a retail organisation; the need to select the correct target audience at whom to direct it; the criteria for media selection; the creative approach and the subsequent measurement of...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John Hawthorne
April 1, 1974
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Citation

Hawthorne, J. (1974a, April 01). The use of management information in media advertising. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-use-of-management-information-in-media-advertising


Research reports

Report on qualitative research on Hiltone press advertising

Hiltone currently is believed to have a somewhatnegative and old fashioned brand image. The product isdue to be relaunched in 1975 but for 1974 the pressadvertising is intended to promote a better imagefor the brand. Leo Burnett has produced a new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 23, 1974
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Citation

, C. (1974a, February 23). Report on qualitative research on Hiltone press advertising. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hiltone-press-advertising


Research reports

Qualitative research report on three new 'top deck' test commercials

Doyle Dane & Bernbach Ltd., have produced three animaticversions of television commercials for Top Deck to followthe 'Diver' campaign.The objectives of the new campaign are to create a clearidentity for Top Deck. The target market for Top Deck is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
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Citation

, C. (1974a, February 11). Qualitative research report on three new 'top deck' test commercials. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-three-new-top-deck-test-commercials


Research reports

Research report on automotive repaint system for Donald Mcpherson Ltd.

The research was required in order to investigate the response tothe product by certain target groups and to isolate specificstrengths and weaknesses within the total concept in order toidentify ways in which the system should be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Research report on automotive repaint system for Donald Mcpherson Ltd. . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/research-report-on-automotive-repaint-system-for-donald-mcpherson-ltd-


Research reports

Report on qualitative research on Topexane advertising treatments

The main objectives of this research were:1. Toevaluate the communication effectiveness of each execution;2. Attitudes of each target group to each execution; 3. Preference of each target group for particular executions.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Report on qualitative research on Topexane advertising treatments. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-topexane-advertising-treatments


Research reports

Barclay's 73

Charles Barker Advertising Ltd . have been exploringthe potential for 1973 press advertising. Theadvertising objectives were understood to be: 1. To generate awareness of Barclays innoticeable and memorable ways;2. To establish themes or a unified...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 16, 1973
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Citation

, C. (1973a, September 16). Barclay's 73. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/barclay-s-73


Research papers

The discovery of the division of information labour in the technological society by means of secondary analysis

The inventors of the two-step-hypothesis, the Columbia researchers, touched upon a major problem in mass communication: The differentiation of the target groups in terms of individual receptiveness. But they did not answer any of our important...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jarko Cerha
September 1, 1973
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Citation

Cerha, J. (1973a, September 01). The discovery of the division of information labour in the technological society by means of secondary analysis. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-discovery-of-the-division-of-information-labour-in-the-technological-society-by-means-of-secondary-analysis


Research reports

Report on qualitative research on 'Belladonna'

The objectives of the research reported here wereto explore amongst the defined target market responsesat an emotional as well as a rational level to arange of 10 mockup packs and names. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
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Citation

, C. (1973a, July 11). Report on qualitative research on 'Belladonna'. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-belladonna-